New Balance Campaign
Goal:
Create a campaign that differentiates New Balance from Competitors like Nike, Adidas, or Lululemon.
Inspiration
What’s this campaign about?
In the "Art in Motion" campaign, New Balance sets itself apart from competitors like Nike by focusing on the deeper, more personal connection between art, lifestyle, and movement. While other brands often emphasize performance or athletic achievement alone, New Balance embraces the intersection of style, culture, and creativity.
By partnering with rising stars like Tate McRae, known for her unique, artsy street style, influencers like Olivia May, and fashion icon Hailey Bieber, New Balance taps into a broader cultural impact that extends beyond sport. These influential figures are reshaping sports culture in unexpected ways, and New Balance amplifies this shift with a campaign centered around creativity and individuality.
This approach positions New Balance as a brand that values artistic expression, personal identity, and the power of movement. It’s not just a choice for athletes—it’s for those who view their daily life and style as a form of personal artistry.
Color Pallete
Print Campaign: incorporating color and serving as a representation of how New Balance can fit into your everyday life. New Balance is bigger than sports — it is lifestyle.
Socials featuring stars making their art — whether they make music, bold fashion choices, or inspirational content for their followers. Posts will be colorful and pieces of art on their own.
Limited Edition Drop: New Balance Film Camera. Capture your style, your movement, your art.